In 1993, Hugo Boss launched its first fragrance. Women's fragrance includes femme by Boss, Boss Intense and Boss Women perfumes. Men's Scent includes Boss Soul, Boss in Motion, Boss selection. Other fragrance includes Del Mar Baldessarini cologne by Hugo Boss, Hugo Dark Blue Cologne and Hugo Deep Red Perfume. Hugo Boss launched one of the popular perfumes, Hugo Women in 1997. It has notes of green apples, water lilies, and papaya flowers. This has an aquatic freshness of berries, peach, nectarine, musk and sandalwood. Another perfume with a subtle scent, boss perfume for women was launched in the year 2000. This fragrance has a blend of fruit and floral notes.

Another perfume by name Hugo Deep Red was launched in the year 2001. The perfume has fruity notes like Clementine, pears and orange. Another rare ingredient butterfly lily, which is found in Himalayas and eastern India, gives the scent a feminine touch. Other famous Hugo Boss perfumes include Boss Intense and Hugo Boss Duo. Boss Intense has a unique blend of vanilla orchid, amber, jasmine, rose, sandalwood and musk.