A blend of extracts, alcohol and water is a fragrance. The history of this goes back to beginning of civilization. It is said that Napoleon used nearly 54 bottles of cologne each month. France King Louis XIV prescribed that members of the court must use a different fragrance every day. It was in the early 30`s, during the time of depression, that an American cologne after-shave was introduced in the market to capture the mind of men across the country. It was a great instant success and was considered the vital "morale booster".

It was in the mid-60`s, social, economic and industrial changes motivated men to start experimentation with novel fashions and scents. It is during this time that we begin to see the rise of colognes, and cosmetics for men. In the 1970's beginning, Men's fragrance began to be taken more gravely as a marketing tool. Several companies have entered the market to give men a series of products and perfumes to choose from. The most popular type of discount fragrance is the Eau de toilette which has a concentration of up to 14%.